Small Businesses And On Page SEO
Many marketers are so involved with the stampede for traffic that all their time is taken up building links. They have failed to remember that the on page factors are vital in SEO.
These are quite simple for you to do and Should be part of every new website you build. WordPress is ideal because it has been designed from the ground up with SEO in mind.
Firstly, make sure you have created a title tag. This has to be no longer than 64 characters. Any longer and it will be cut off and this will look very peculiar in the search engine listings.
The title tag needs to inform people what your site is about in such a way to entice them in to your web page. It has to include the main keyword for that page. All the pages on your website needs to have a title tag unique to it. You must never use the same title tag on every page.
Your meta keywords and meta description tags are also vital. These are used by the search engine robots to help discover the content of your site. These are not vital to the search engines because the majority of them analyze your site to determine what it’s about.
These meta tags help determine the accuracy of any Adsense ads being displayed on your pages.
